Women Talk Real Estate take on MIPIM

Walking along the Croisette in Cannes during MIPIM is one of the easiest times to see the lack of gender diversity in the property industry. As the industry gathers to do business in the sunshine, it is the men in suits that dominate the seafront restaurants and the sidewalk bars.

That vista across the streets of andrea-carpenterCannes should bring home to female professionals that, as a smaller proportion of the experts working in the industry, it is even more important to ensure that visibility counts.

At Women Talk Real Estate, we believe that one of the best ways we can do this is to use the stage at industry events and the media to raise the profile of our female experts.

Currently, around 14% of speakers at events are female. We think this doesn’t truly showcase the expertise of female professionals, or reflect the diversity of the industry we want going forward.

As we get more female experts on stage, it will have both an individual benefit and a collective one. For the individual, being on stage and in the media gets female professionals and their expertise recognised and can lead to better business opportunities and career progression.

For the representation of women overall, the visibility challenges stereotypes about what women do in the industry and it also provides more role models for younger generations.

We know that there is a strong universe of female experts to help stage diverse events so we are working with them and event organisers to make sure the two connect. We have a database of female professionals that are keen to speak at events and this is accessed by event organisers and the media.

Our database currently has more than 300 female professionals registered and we have seen invitations extended to 65 potential speakers in our first couple of months of being up and running.

We know that we can’t change the representation of women in our industry overnight but we believe that because visibility matters, practical initiatives such as Women Talk Real Estate can make a positive contribution.

If you are a female professional in our industry, register to join our database or get in touch to find out more.

Andrea Carpenter is a Director of Women Talk Real Estate www.womentalkrealestate.org

Packing for Cannes, whatever the weather

MIPIM is the ultimate business and pleasure destination, which makes packing your suitcase slightly more difficult.

Preparation is paramount, and lucky for you we’re on hand to advise everyone from the lightest packer to those who push the boundaries of what’s acceptable on an EasyJet flight…

Remember the below essentials and you will survive Cannes whatever the weather:

  1. Business cards
  2. Your best tailored suit…
  3. …and a nice dress or comfy khaki slacks
  4. A warm coat
  5. Comfortable shoes – a must
  6. Sunglasses – we hope
  7. Painkillers
  8. Plasters
  9. Suncream
  10. Chargers – including a portable one
  11. Umbrella – which we hope not to need

And if you do find yourself taking more than you planned, whether that’s business cards or marketing materials, as seasoned MIPIM veterans, trust us when we say that it’s possible (and advisable) to courier these things to Cannes in advance. You don’t need to burden yourself with heavy luggage and excess baggage fees.

We hope this has helped you, but if you do find yourself at a loss then come and find our team, and collect one of our ‘in case of an emergency’ MIPIM tins!

Meetings at MIPIM – the delegate list has arrived

Now the delegate list has been released and is being updated weekly, you can really start thinking about who you want to meet at MIPIM.

Where to start?

Register and review the list to see who you would like to meet. Don’t hold back – no one expects a wallflower at MIPIM, and you’re actively encouraged to network your socks off so don’t worry about approaching people who are attending. It can be a lot harder to secure these meetings back home than it is in Cannes, so grab the opportunity while you can.

Market yourself

While you don’t want to be hauling marketing collateral down the Croisette, it’s worth taking a summary about you and your business for your prospects to see on an iPad or take away with them. It’s important to tailor your marketing pitch so it can be easily modified for different prospects.

Think about what you can bring to the conversation that is different and makes you stand out from the crowd. MIPIM can be a crazy place – meetings are swift and the clock ticks quickly. You need to capture a prospect’s attention, so think about what you want to get out of the meeting and how it might also benefit them. Remember that they wouldn’t be meeting you if it wasn’t mutually beneficial, so focus on that and think about what the end result might look like.

Don’t overdo it

MIPIM is an investment, so it might seem to make sense to cram in as many meetings as possible while you’re out there. However, step back and take stock of that decision before you go any further. Sometimes the best meetings are the ones you weren’t expecting, so give yourself a bit of leeway in the afternoons and evenings. For those moments of spontaneity, remember to write down a short note on the back or front of the person’s business card to remind you about the conversation and especially anything you promised to send. They will prove to be very useful when you get home and need to jog your memory.

Finally, if you would like to ease your way into MIPIM and meet some brilliant people (including some of our own team) then come along to our annual ‘Go Dutch’ dinner. Places are limited so please contact us at: mipim@holisticgroup.co.uk to enquire. You never know who you might meet!

Welcoming the new look MIPIM

Our good friends over at London at MIPIM have coined a new saying: FOMM (Fear of Missing MIPIM) and we couldn’t agree more. With a new website, theme and session formats, there is plenty to get excited about as we ramp up to MIPIM 2017.

Here’s what you need to know:

The Theme

The theme for 2017 is ‘A New Deal for Real Estate’, which addresses the impact of the geo-political and economic challenges facing the real estate industry today and creating new sources of growth. According to the MIPIM website, this means stakeholders need to adapt and rethink their strategies by collaborating with new players and creating new forms of business.

This marks a forward-looking theme after a somewhat tumultuous year, with a focus on collaboration, partnership and welcoming new players to the industry. It’s a yes from us.

New and improved sessions

As well as the usual events and networking parties, a series of new sessions have also been announced. These include: the predictive scenario, in which three different scenarios on a current issue are presented by an expert and/or CEO to the audience; the masterclass, a lecture by a leading player in the industry on a topic related to their area of expertise so the audience can pick up some useful tips along the way; and finally, the creative workshop – interactive sessions for delegates to apply design techniques and frameworks to generate their own ideas and watch them come to life.

So now we have a taste of the new look MIPIM, what next? With 23,000 delegates from across 90 countries, 2,600 exhibitors, and more than 100 conferences, we think this will be the best year yet, and one you definitely don’t want to miss. We certainly won’t!

What to pack for MIPIM

what to pack for MIPIM

Whether you’re a light packer that can manage with just a carry-on, or you’re the type that takes full advantage of the 20kg baggage allowance, there are some essentials that we recommend you take.

We’ve written about what to wear to MIPIM in a previous post, so including your business dress and several pairs of sensible shoes, there are a few other things to get into your suitcase.

Business Essentials

Business cards are an obvious one but remember to put some in your hand luggage as well as in your suitcase, as you’ll need them for networking on your journey down. Keep all of the business cards that you’ve been given together in a business card box or a plastic wallet so you have the contact details of those you’ve met to hand when you need to follow up.

We’ve mentioned marketing material before, ideally this will be electronic either on your laptop or tablet, or you’ll have shipped it over prior to your arrival, but again if you do have a couple of one-page promotional leaflets, keep a couple in your hand luggage just in case.

A documents wallet and notepad are good to bring for meetings, you don’t want to be stuffing pieces of paper into your handbag or pockets for them to get lost and you’ll need to write down the key points you have discussed.

Bring chargers for all of your devices with European plug adaptors. A portable charger that can be kept in your bag or pocket is really handy to give your phone some juice on the go throughout the day.

Sunny Cannes

Sunglasses are a MIPIM must-have both for the sun and to hide bleary eyes. While it’s likely to be overcast and cold in the UK, in the Cote d’Azur, temperatures regularly exceed 15 degrees in March and can even push into the early twenties on a good day if we’re lucky. This means sun cream is a good idea too, especially for brunch on the beach or al fresco drinks in the afternoon. That being said, as we’ve mentioned before it can get cold in the evenings so prepare for this too.

Medicine Cabinet

Alka Seltzer, multivitamins, Berocca, Remegel and plasters always make it into the Holistic apartment. With the lack of sleep, being on the go at events and meetings all day every day and some fun evenings out, you’re likely to not be taking the greatest care of yourself. So we recommend some damage control throughout MIPIM so your return to work is more manageable.

MIPIM tin

A few extra bits

Carry a bottle of water around with you. You’re likely to be standing for the majority of networking events so it’s good to stay hydrated.

And if you do find you’ve forgotten anything come and find a member of the Holistic team to collect one of our ‘In case of emergency’ MIPIM tins.

Advice for a MIPIM first timer

MIPIM2

Your first time at MIPIM can be a bit daunting: with over 20,000 keen property professionals and hundreds of events going on, how can you quickly orientate yourself, get involved and get something out of it?

Many delegates have also been gathering in Cannes for some time, ourselves included, so here are some of the tips we’ve picked up over the years – some of which might be useful to even the most experienced attendees as well.

Personal elevator pitch

It is good to know in advance what you want to say about yourself when you meet new people. Keep it to 30 seconds or less, focus on what might be interesting to others and remember that it’s a personal introduction not a sales pitch.

You’ll introduce yourself and what you do many times at MIPIM and likewise other delegates will have met plenty of other people, so it needs to be fresh and ideally memorable. Not least to make sure you’re happy to deliver it again and again each day.

Also touch base with your company’s marketing and comms team – there may be particular information or messages that would be useful to share (and brownie points for doing so).

Set targets

Making sure there’s time to go with the flow is important but structure is important tool. Setting yourself achievable goals such as meeting three new contacts from a target sector a day, for example, is a good way to keep focus. And while sticking with people you know is a useful early strategy, most people at MIPIM are really receptive to meeting new contacts so if stepping up to someone new doesn’t already come naturally, force yourself. You’ll soon think nothing of it.

Scheduling

Have a look at the MIPIM programme in advance and plan the sessions you would like to attend. When you get to Cannes it is easy to get swept away and attend events that others are going to. Looking at the schedule with your goals in mind now will help you to pick out events that you can profit from and will also give you the opportunity to meet new people.

A few practical tips

  • Order your delegate pass now by post so that there’s one less thing to worry about when you arrive. Alternatively, if you run out of time you can also pick it up on your way through the airport to free up time when you get to Cannes itself, as the queues at the Palais can be enormous.
  • Be prepared to get stuck in the moment you arrive, or even before on the plane or train down. It’s a good idea to take lots of business cards (about 250-300), and keep some in your hand luggage.
  • The bus is an easy way to get to town from the airport and you’re more likely to make new contacts than in a taxi.
  • If in doubt head to Café Roma or the London, Manchester or other regional stand.
  • Look out for other posts coming up – what to wear and what to pack in particular.

And whether MIPIM excites or terrifies you, we hope these tips help to give you a head start before you touch down.

 

News from the London Stand at MIPIM

Guest Post: Niki Kernohan from Pipers

London Stand at MIPIM

With MIPIM now only six weeks away, I’m sure thoughts are turning towards MIPIM and how to plan your time down there. One place not to miss is the London Stand at MIPIM!

We have over 350 companies registered through us this year and over 1,000 delegates so if you want to see what’s going on in the London market and meet those who are working on those projects, this is the place to do that.

MIPIM London Stand Pavillion

We have ample networking space on our fantastic beachfront terrace and this year we have launched new bookable meeting tables on the front terrace. These are both reserved for London Club members so if you’re not a member, please contact one of the team at news@londonatmipim.com.

MIPIM London Stand panel session

Our extensive talks programme, organised by the NLA, kicks off on Tuesday 15th with a great session in association with Bilfinger GVA – the Changing Face of London – looking back over Boris’s term as Mayor and what he’s achieved, followed shortly after by a look at what London wants from a new Mayor in association with CPA & WPA. The programme also looks at key areas under development and hot topics such as Crossrail 2, the Housing and Planning Bill, Build to Rent and PRS. Click on the link here to download the full programme and keep checking the website for a full updated list including speakers – www.londonatmipim.com.

We hope you have a successful MIPIM and look forward to seeing you there!