Packing for Cannes, whatever the weather

MIPIM is the ultimate business and pleasure destination, which makes packing your suitcase slightly more difficult.

Preparation is paramount, and lucky for you we’re on hand to advise everyone from the lightest packer to those who push the boundaries of what’s acceptable on an EasyJet flight…

Remember the below essentials and you will survive Cannes whatever the weather:

  1. Business cards
  2. Your best tailored suit…
  3. …and a nice dress or comfy khaki slacks
  4. A warm coat
  5. Comfortable shoes – a must
  6. Sunglasses – we hope
  7. Painkillers
  8. Plasters
  9. Suncream
  10. Chargers – including a portable one
  11. Umbrella – which we hope not to need

And if you do find yourself taking more than you planned, whether that’s business cards or marketing materials, as seasoned MIPIM veterans, trust us when we say that it’s possible (and advisable) to courier these things to Cannes in advance. You don’t need to burden yourself with heavy luggage and excess baggage fees.

We hope this has helped you, but if you do find yourself at a loss then come and find our team, and collect one of our ‘in case of an emergency’ MIPIM tins!

Marketing materials at MIPIM – stand out from the crowd

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Are you stuck for ideas for your MIPIM marketing materials? Are they leaving a lasting impression? If not, don’t worry as we have put together some top tips to get you started and help you stand out from the crowd.

Go digital

If you want to reduce your baggage, then consider going digital. People at MIPIM are busy throughout the day and won’t want to carry around lots of brochures. In last year’s blog post, we recommended using electronic materials such as PowerPoints and PDFs. These are useful as you can store multiple documents, and more importantly tailored documents, on your tablet or smartphone and open them with Keynote or Adobe. It’s perfect for those chance encounters and impromptu meetings, and if time is really tight, you can just email it across to the person you’ve just met so they can read at their leisure. It also gives you a reason to follow up!

Content

What should you include in your marketing materials? The most important piece of advice we can give is to ‘KISS’: keep it simple, stupid!

A brochure that introduces your company, the services you offer and any ‘hero’ projects is one of the easiest ways of introducing yourself to a prospect. As always, your marketing materials need to have a clear purpose so really think about the impression you want to make and support it with concise content that is client benefit focused. If you’re planning to meet a diverse range of prospects working in different sectors, tailor your documents so they appear bespoke to each person you’re meeting with. You don’t want to burden someone with a 20 page document to read through when the only information they need is on page 14.

If you want to bring along hard copies with you, consider all the costs and logistics associated, such as printing, shipping, and any deadlines you need to meet to make sure your marketing materials arrive with you in Cannes. It pays to avoid the last minute rush, so don’t risk it.

Giveaways

Everyone loves a free giveaway. Branded pens, USBs and lanyards are tried and tested, but perhaps for a destination like Cannes, it’s worth trying something new. Consider handbag sized umbrellas in case it rains – even if it doesn’t, most people will take them home with them; or even branded tote bags. We’ve heard from some of last year’s MIPIM delegates that tote bags were one of the most popular and useful of all the giveaways. Just make sure they’re durable and look good enough to carry around.

Let us know if you’ve seen any memorable giveaways at MIPIM, or if you have any advice or tips for delegates currently preparing their marketing materials over on Twitter!

Expectations at MIPIM: setting the record straight

In our industry, everyone has a MIPIM story. Whether you’re a first timer or old timer, we all attend with certain preconceptions and expectations. In this blog, we’re going to set the record straight and debunk a few myths so you can do MIPIM in a way that’s most valuable for you and your business.

It will break you…

We’re going to put it out there: MIPIM will not break you. While some may say it’s just a big jolly in the Med, we say it’s one of the biggest events in the property calendar and an amazing opportunity to meet new prospects, rekindle old ones, and spend quality time with existing clients. The beauty of MIPIM is that, for the most part, you’re in control. You don’t have to stay up until 3am and you can drink in moderation or not at all! It doesn’t have to be hard work if you plan ahead and invest your time where it’s needed in a way that will benefit your business once you’re home, while still having some fun.

Managing your time

Managing your diary at MIPIM can prove challenging. Given the cost and the short period of time you’re there, you want to get as much out of it as possible. Book as many quality meetings with prospects as you can, but leave some time spare. With so many parties, receptions and events happening there is ample opportunity for chance encounters. To ease you in, we recommend attending Derry Long’s pre-MIPIM networking event, Yes Oui Cannes Reception, which will be held at The Drift near Heron Tower on Wednesday 1 March. It’s a friendly environment to connect with other MIPIM delegates before heading to Cannes. For the full line up of events while you’re there, check out The Tough Guide to MIPIM.

Find your comfort zone – and step out of it!

MIPIM only happens once a year so make the most of it and step outside your comfort zone. We recommend exploring the stands – this is where you’re likely to pick up new contacts and find out what’s happening in the industry. Keep an eye out for new and upcoming areas with growth and investment opportunities. We often forget how educational MIPIM can be in terms of learning, knowledge sharing and hearing first-hand from political leaders and key decision makers, so learn something new that will benefit your business and take it home with you.

It doesn’t lead to business

We know that it does. The trick is to record who you’ve spoken to, what you’ve promised to do or send them, and follow-up when you get home. MIPIM is about initiating contacts and useful relationships – your job when you return is to nurture and sustain them.

Meetings at MIPIM – the delegate list has arrived

Now the delegate list has been released and is being updated weekly, you can really start thinking about who you want to meet at MIPIM.

Where to start?

Register and review the list to see who you would like to meet. Don’t hold back – no one expects a wallflower at MIPIM, and you’re actively encouraged to network your socks off so don’t worry about approaching people who are attending. It can be a lot harder to secure these meetings back home than it is in Cannes, so grab the opportunity while you can.

Market yourself

While you don’t want to be hauling marketing collateral down the Croisette, it’s worth taking a summary about you and your business for your prospects to see on an iPad or take away with them. It’s important to tailor your marketing pitch so it can be easily modified for different prospects.

Think about what you can bring to the conversation that is different and makes you stand out from the crowd. MIPIM can be a crazy place – meetings are swift and the clock ticks quickly. You need to capture a prospect’s attention, so think about what you want to get out of the meeting and how it might also benefit them. Remember that they wouldn’t be meeting you if it wasn’t mutually beneficial, so focus on that and think about what the end result might look like.

Don’t overdo it

MIPIM is an investment, so it might seem to make sense to cram in as many meetings as possible while you’re out there. However, step back and take stock of that decision before you go any further. Sometimes the best meetings are the ones you weren’t expecting, so give yourself a bit of leeway in the afternoons and evenings. For those moments of spontaneity, remember to write down a short note on the back or front of the person’s business card to remind you about the conversation and especially anything you promised to send. They will prove to be very useful when you get home and need to jog your memory.

Finally, if you would like to ease your way into MIPIM and meet some brilliant people (including some of our own team) then come along to our annual ‘Go Dutch’ dinner. Places are limited so please contact us at: mipim@holisticgroup.co.uk to enquire. You never know who you might meet!

Welcoming the new look MIPIM

Our good friends over at London at MIPIM have coined a new saying: FOMM (Fear of Missing MIPIM) and we couldn’t agree more. With a new website, theme and session formats, there is plenty to get excited about as we ramp up to MIPIM 2017.

Here’s what you need to know:

The Theme

The theme for 2017 is ‘A New Deal for Real Estate’, which addresses the impact of the geo-political and economic challenges facing the real estate industry today and creating new sources of growth. According to the MIPIM website, this means stakeholders need to adapt and rethink their strategies by collaborating with new players and creating new forms of business.

This marks a forward-looking theme after a somewhat tumultuous year, with a focus on collaboration, partnership and welcoming new players to the industry. It’s a yes from us.

New and improved sessions

As well as the usual events and networking parties, a series of new sessions have also been announced. These include: the predictive scenario, in which three different scenarios on a current issue are presented by an expert and/or CEO to the audience; the masterclass, a lecture by a leading player in the industry on a topic related to their area of expertise so the audience can pick up some useful tips along the way; and finally, the creative workshop – interactive sessions for delegates to apply design techniques and frameworks to generate their own ideas and watch them come to life.

So now we have a taste of the new look MIPIM, what next? With 23,000 delegates from across 90 countries, 2,600 exhibitors, and more than 100 conferences, we think this will be the best year yet, and one you definitely don’t want to miss. We certainly won’t!

Six months until MIPIM 2017!

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With six months to go, the countdown to MIPIM 2017 has now begun.

Bringing together key players from across the industry in Cannes for another year, MIPIM is, for many, the main event in many a property calendar.

The Holistic team has been attending for over a decade and we’re already looking forward to catching up with longstanding friends, making new contacts and getting the latest indication of where the industry is heading for another year.

After the tremendous reception of our Maximising MIPIM site in 2016, its back again by popular demand. We’ll be blogging over the next few months, and more frequently in the run up to March, to share tips and advice to make sure MIPIM delegates are all set for next year. We’ll also be posting thoughts and comments on the industry ahead of the event itself to help you to get the most out of your time in the South of France.

Insider knowledge from guest posts proved to be hugely successful last year and we’ve already received interest from writers, so please get in touch if you’d like to get involved, share any events your company is hosting or put in ideas or requests for future posts.

Happy reading!

Back in September!

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MIPIM 2016 did not disappoint. Despite the day of rain, delegates were as engaged and involved as ever as 23,500 industry professionals from 90 countries gathered to discuss ‘housing the world’.

We hope that all of the tips we have given you in the run up to MIPIM 2016 have been useful and that they will stand you in good stead for next year too.

We’ll be back in September with more tips, advice and featured guest bloggers – watch this space! And in the meantime if you have any questions or requests for topics to be covered next time please contact us: jessica@holisticgroup.co.uk