MAXIMISING MIPIM

The curtains have closed on 2024’s largest global real estate meeting of the year, so let’s look back at what made this MIPIM stand out – from stellar events, to making valuable connections, and how we’ll be taking the spirit of the ‘going beyond’ theme throughout the rest of the year. 

Firstly, we hope that you had a really productive week and managed to make the most of meeting new and existing contacts. This year’s programme did not disappoint, and the quality of networking sessions provided so many opportunities to meet new and familiar faces. The creative ways in which people and businesses from across the built environment came together was also a firm highlight – from cycling and morning yoga to running groups and sea swimming – health and wellness were firmly on the agenda. 

MIPIM also fulfilled its purpose as a platform for learning by bringing attention to crucial topics such as sustainability, diversity, and skills. Discussions prompted challenging conversations about how the industry can meet targets and generate user-friendly and profitable outcomes, all while maintaining a social conscience. One highlight was the keynote address by Sanna Marin. The auditorium was bursting with attendees on a sunny day, keen to hear Sanna’s balanced and insightful perspectives, which encompassed climate issues, geopolitics, equality, and leadership. 

Our conversations at MIPIM also told a positive story of optimism in real estate, with the common theme being one of coming out the other side of a turbulent few years for the market. We also continue to notice the need for affirmative ESG action. From a futureproofing perspective, the need to attract and retain talent remains key. These conversations also served to highlight how relationships are more important than ever. Delving deeper and understanding how customers, stakeholders, employees (and even future recruits) perceive your business is the key to taking the relevant action needed to underpin successful marketing and communications strategies.     

Finally, thank you for following us on the journey to MIPIM 2024. We’ve left feeling fresh, inspired, and ready to support our clients in reaching their business goals through the power of communications, research and engagement.  

We are now marking our calendar for next year’s event, taking place 10 to 14 March 2025 – are you? Follow Holistic and Holistic Insight for more news and insights from across the built environment. 

Nicola Hanser, Associate Director at Holistic, offers a unique perspective at this year’s MIPIM. From organising our popular Go Dutch dinner to representing Holistic Insight, her journey is one that embodies collaboration and professional growth.

In our latest blog, Nicola shares her MIPIM experience and what she’s looking forward to learning at this year’s event.

How long have you been attending MIPIM?

I’ve been attending MIPIM for several years now, initially to organise our Go Dutch dinner, which we held on Monday nights to kick off the conference. It was our opportunity to bring together over 100 people from our network for a relaxed evening of dinner, drinks, and networking.

This year’s a bit different as I’ll be there as a delegate from Holistic Insight, our engagement consultancy. Since we launched a few years ago, we’ve been going from strength to strength, helping businesses in the real estate sector navigate crucial phases of growth or change. I’m excited to be more hands-on this time around!

What are you most interested in about the programme this year?

I’m really looking forward to the opening keynote by Sanna Marin, the Former Prime Minister & Head of Government of Finland. It’s incredible to see the impact she’s made at such a young age, with progressive reforms like ambitious climate laws and improvements in healthcare and education. I’m especially keen to hear her insights on the challenges facing the real estate sector. As someone deeply involved in employee feedback and engagement work, I’m also excited to explore emerging trends in the workplace and how that’s impacting employee attitudes.

What are you most looking forward to?

Personally, I’m excited about the opportunity to meet and learn more about the key issues driving businesses in our industry. Engaging with industry leaders and gaining insights that can inform our consultancy’s work is always a highlight for me when I attend MIPIM.

Your number one tip for maximising MIPIM?

My number one tip is to come prepared. Booking meetings in advance, factoring in potential overruns, and planning travel time between meetings can make a huge difference in ensuring a smooth experience at MIPIM. And of course, comfortable shoes and staying hydrated are a must!

Make sure to connect with Nicola on LinkedIn and for more updates on what to expect and how to prepare for MIPIM 2024, follow Holistic.

Delve deep into the world of MIPIM with Sophie Eastwood, Managing Director of Holistic, who shares her top tips on how to make the most of this year’s highly anticipated premier real estate event.

Sophie shares her experiences and insights gained from over 20 years of attending MIPIM, highlighting the prominence of the event and its enduring mission to drive collaboration, partnership, and positive change across the built environment.

From discussing this year’s theme of ‘going beyond’ to sharing her passion for networking, Sophie provides invaluable tips for delegates gearing up for MIPIM 2024.

How long have you been attending MIPIM?

“I am an avid attendee and have been going to MIPIM for over 20 years. While the event has certainly changed a lot in that time, what remains the same is its mission to foster collaboration and make a positive difference across the built environment. “

What are you most interested in about the programme this year?

“The goal of MIPIM has increasingly focused on highlighting the positive impact that the built environment has. This year’s theme of ‘going beyond’ is particularly interesting as it promises to inspire conversations that tackle industry-wide issues and drive positive societal change. With each MIPIM experience, I leave with fresh perspectives, ideas, and newfound knowledge, and I am positive that this year will be no exception!”

What insights are you looking forward to sharing?

“MIPIM is a great opportunity to share with other delegates, and I’m keen to use my time there to engage with others about the power of connection through communications.

“Across the built environment, Holistic connects businesses to their target audiences, fostering meaningful connections that elevate profile, shape reputation, and improve understanding of stakeholder perceptions.

“I am passionate about networking and its power to create mutually beneficial opportunities, whether that is at MIPIM, or through my work as a board director of YEP, the industry’s leading cross-industry networking group for young people in the built environment in the UK.”

Your number one tip for maximising MIPIM?

“Don’t try and do too much. Although it is tempting to pack in as much as possible, leave some gaps for chance meetings. Oh, and wear sensible shoes!”

Anything else?

“For anyone going to MIPIM this year, enjoy! It is a key event in the property and real estate networking calendar for a very good reason. You will meet more people than you ever could in the city where you work. Grasp the opportunity and embrace it. You’ll meet potential clients, forge new relationships, and no doubt cement or create new friendships along the way.”

Make sure to connect with Sophie on LinkedIn and for more updates on what to expect and how to prepare for MIPIM 2024, follow Holistic.

MIPIM is one of the largest and most important property and real estate events of the year, anticipated to bring together 25,000+ delegates from across the globe all with a shared goal of forging new connections. This mutual desire to network at such a scale is what makes the event so special, but the time before you set foot in Cannes is equally as crucial.  

Create a plan and maximise it  

Create a comprehensive plan outlining your goals and the actions you can take to accomplish them now and during MIPIM. Leverage the event to its full potential by identifying who you want to engage with and by pinpointing relevant events to attend for growing your network or rekindling connections. Once your plan is in place, stick to it while allowing some flexibility for ad-hoc meetings and downtime. This approach saves time while you are out there and focuses your efforts – a win, win!  

Lock in meeting opportunities early  

You should now have a strong idea of who you want to meet while you’re at MIPIM and it’s now prime time to start making those connections. The delegate list is a useful place to start, as well as researching your own contacts and their networks to make more personal introductions. This is a great way to broach the subject of meeting at MIPIM, or even to organise a prospective chat before. 

Get noticed and gain valuable face time with other attendees  

Going to networking events for those heading to MIPIM is another way to make and build on new business relationships before flying out. The annual ‘Yes Oui Cannes’ event lays the foundation for potential collaborations prior to MIPIM. This year’s event will be held on Wednesday 6 March 2024 at Balls Brothers Minster Court, London. 

Avoid missing out on useful events or double booking 

MIPIM 2024 will feature a 20,000 m² exhibition space and hundreds of events, so it is well worth familiarising yourself with the map and planning what you’ll be doing in advance. This will allow you to seamlessly book in any potential meetings with new business prospects around the key events you know you will be attending.  

Create opportunities to gain more leads via socials 

Letting your connections know you will be at MIPIM is a must, but make sure to keep it up. Continue to raise awareness about the fact you will be attending MIPIM and share any news surrounding what you will be doing in the lead up to your visit. 

MIPIM is all about knowledge sharing and useful insights, so keep your audience informed. Ideas for content include exploring this year’s MIPIM 2024 theme of ‘going beyond’. How can your business or services contribute to solving challenges in real estate, while achieving user-centric and profitable outcomes? Understanding your take on sustainability, diversity, skills and more could spark a conversation now or lead to a meeting at MIPIM.  

Follow Holistic for more updates and to keep abreast of what to expect and how to prepare in the lead up to MIPIM 2024. 

Continue to look back here for more MIPIM help and advice, including interviews with the team about how to maximise MIPIM, our pick of the best MIPIM 2024 events and conferences for your calendar, packing tips and more. 

MIPIM is just around the corner, promising to bring together the most influential players from across the built environment for another year of networking, collaboration, and innovation.

This year’s theme, ‘going beyond’, couldn’t be more fitting and highlights the increasing importance for real estate to demonstrate its value to investors, users, and society at large. Whether it’s through sustainability initiatives, a user-centric approach, or promoting diversity, MIPIM is all about showcasing how the industry is pushing boundaries and making a positive impact.

We can’t wait to reconnect with familiar faces and forge new connections in Cannes. If you’re also attending MIPIM next month and would like to meet up, please get in touch with us mipim@holisticgroup.co.uk.

But MIPIM isn’t just about networking; it’s about achieving your business goals. Whether you’re looking to raise your strategic profile, plan effective campaigns, or communicate your vision to your target audience, we’re here to help.

To make the most out of your MIPIM experience, keep visiting our blog for valuable tips and insights leading up to the event so you can hit the ground running and maximise your time in Cannes.

We can’t wait to see you there! ✨🌏

MIPIM Yes Oui Cannes 2023 (MYOC2023) will be the 12th annual Pre-MIPIM Networking event hosted and organised by Derry Long, Neil Stanley and Rianne Scott. The event will once again take place at Forge, near Bank station on Wednesday 8th March 2023 from 6.00 pm.

The purpose of the annual reception is to create a friendly and relaxed environment where the key players in the UK Property industry can meet, reconnect and generate new business, before heading down to Cannes for MIPIM 2023.

This event is exclusively for participants who are attending MIPIM 2023.

Tickets cost £25 each, and most of the ticket sale goes to Macmillan Cancer Support.

The event is sponsored by  Moore Kingston Smith, GateHouse Chambers, Pelham Interiors and Frankham Group

You can book your ticket here.

By Matt Howell, Managing Director UK & Ireland

As society places ever-increasing demands on businesses to do more to preserve the planet, we’ve launched our Value the Planet campaign to encourage the property profession to think and act more sustainably and to showcase best practice.

RICS is promoting the implementation of the UN Sustainable Development Goals to ensure our profession’s commitment to delivering social impact through responsible and sustainable business practices. The campaign offers a great opportunity to highlight the public interest responsibility of RICS and demonstrate the benefits that the surveying profession provides in offering solutions to society’s most challenging issues.

This is especially important if we are to inspire the next generation of young people into a career in surveying. Generation Z is passionate about conserving the environment for the future and if we are to attract the best talent into our industry, we need to show that this is a profession that embraces sustainability and a responsible approach to business.

Alongside our campaign, we’ve launched the RICS Social Impact Awards to recognise the built environment’s positive and transformational contribution to society. It’s the only awards programme that celebrates the benefit that our built environment has on people’s lives. The RICS Social Impact Awards highlight excellence at a regional and national level, identifying the projects and individuals from the surveying profession making a difference.

Our built environment is so much more than bricks and mortar. Improving it is an opportunity to have a lasting impact on our society, enhancing communities and making lives better We hope that through these awards, we will inspire those already in our industry to do more than they thought possible and make property a go-to profession for the next generation.

So, think about projects to put forward in Autumn 2020 and let’s showcase our work and the positive force for good it represents.

rics.org/awards

#valuetheplanet