MIPIM 2018 is on the horizon, but MIPIM UK is in the spotlight

As one of the biggest property events in the industry comes to a close, we draw our attention to MIPIM UK.

From 18-19 October 2017, key influencers and stakeholders in UK real estate will head to Olympia London for one of the most comprehensive property conferences in the calendar.

MIPIM UK’s theme is “UK Real Estate – The Next Chapter” which will explore how the UK is responding to the immediate challenges of the property market, investment opportunities, and Brexit.

Here are just a few highlights of what to expect from this year’s programme…

London @MIPIMUK

In partnership with the London Chamber of Commerce and Industry and sponsored by BNP Paribas, the London @MIPIMUK area is an interactive exhibition zone dedicated to all things London and the people shaping its future. Seminars will highlight the capital’s leading development opportunities and debates will explore current issues impacting the city.

Skills and development

MIPIM UK 2017 is now a member of the CPD (Continuing Professional Development) Certification Service and will provide opportunities for developing skills and knowledge at the conference. The CPD conference programme will cover everything from investment, development, global opportunities, innovation and housing. Check out the full list of CPD conferences on the MIPIM UK website to find out more.

Tech talk

It’s no surprise that WIRED editor, Greg Williams, has been chosen to open this year’s conference given the impact technology has had on UK real estate. Check out Greg’s recent interview for a flavour of what to expect from his keynote speech, as well as his opinion on the areas of real estate most ripe for disruption.

Networking

Last but by no means least, a new networking area sponsored by Resiland will feature for the first time allowing you to connect with like-minded professionals during the conference. And while we’re all for chance encounters, we also recommend downloading the MIPIM UK app so you can view delegates’ profiles who match your business requirements in advance.

With more than 3,000 participants from across real estate, including big names such as Balfour Beatty, Aviva, Kier, Regus, Trinity and Trowers & Hamlins, this year’s MIPIM UK is not to be missed. We’ll see you there.

Get involved!

On a final note, our Maximising MIPIM blog is back and we’ll be blogging on all things MIPIM 2018 to make sure everyone’s set for the main event in Cannes.

Please get in touch if you’d like to get involved, share any events your company is hosting, or even give us a hot tip!

We have a feeling that MIPIM 2018 will be our best yet.

MIPIM may be over, but there’s plenty to look forward to

Another year and another MIPIM passes – we hope our tips were helpful and that you had a brilliant event. Now comes the all-important follow-up to nurture the new relationships we have forged.

And networking doesn’t stop here. We’re involved in several more events across the year and we hope to see you at some of them.

Property Awards: 4 April 2017, The Grosvenor, London

The Property Awards celebrate excellence across the industry, from deals to finance, sustainability to proptech, and rising stars to working environments property companies provide for their staff.

Holistic is delighted to be sponsoring the Sustainability Achievement of the Year Award and looks forward to announcing the winner on the night.

Little Britain Challenge Cup: 15-16 September 2017, Cowes

Holistic’s MD Sophie is on the LBCC committee again this year and it’s all change as the event celebrates its 30th birthday.

There’s been a complete pricing overhaul so it’s better value than ever. There’s more variety. The Island Sailing Club – the organisers of the world’s largest sailing event, the Round the Island race – will be creating a bespoke racing schedule to suit all classes. There’s a new venue: Shepards Wharf. It has its own dedicated marina, the Sugar Store where there’ll be festival-style onshore events and a food extravaganza each night.

It’s an excellent event for team building – from within your own business, from your projects or from your favourite clients and contacts. And it’s all for charity – what’s not to love!

UK Construction Week: 10-12 October 2017, Birmingham NEC

UK Construction Week is the UK’s largest construction trade event. Taking place at the Birmingham NEC, the event unites over 650 exhibitors with an audience of over 30,000 trade visitors. Holistic is pleased to be working with the UKCW team to promote the event, construction as a career and the innovation spearheaded by the industry.

Chicks with Bricks, London

Chicks with Bricks is a proactive network for established and emerging women in the construction industry. It also provides invaluable support for the Prince’s Trust.

The volume and calibre of attendees at each event are outstanding, as we saw again at this year’s MIPM event. Keep an eye on the website for future events and get involved.

Young Entrepreneurs in Property (YEP), London, Manchester, Cambridge and Dubai

YEP is a networking organisation for young people in property and construction.

The go-to organisation for entrepreneurs, rising stars and future leaders in the industry, it’s is all about building relationships, learning new skills and sharing ideas within a fun and friendly environment.

Check out www.yepglobal.com to become a member and to see what events are planned in London, Manchester, Cambridge and Dubai. Keep an eye out for new branches launching across the UK and beyond this year too.

Go Dutch will be back next year and so we wanted to end this year’s post with the words of our guests. We hope to see even more of you next year!

“Every year it gets better and better and louder and louder! Fantastic networking event; starts MIPIM with a bang; well done to all the team at Holistic.” – Paul Danks, Executive Managing Director, Newmark Grubb Knight Frank-GCS

“I really enjoyed the Holistic Go Dutch event and amongst the various events I attended at MIPIM, I found it to be one of the most successful in networking terms.” – Andreas Krause, MD, Krause Architects

“The Go Dutch Dinner switches on the right networking behaviours for the rest of the MIPIM week” – Marcus Harling, Partner, Burges Salmon LLP

“Always a well organised and attended evening – a great way to start the MIPIM week. I.am already looking forward to the same gathering next year. Well done all the holistic team.” – Mike Peskin, Business Development Director, Osborne

“Go Dutch has the uncanny knack of starting your MIPIM week on a high. Great people all wanting to network, have fun and get the best out of MIPIM. Well done to Sophie and her team for organising one of the must-attend events at MIPIM. See you next year.” – Derry Long BSc, MollenhauerGroup

10 COMMANDMENTS OF NETWORKING

NAWIC - Kathy.jpgTo celebrate International Women’s Day, we’ve invited Kathy Basheva, Head of Development at the National Association of Women in Construction and owner of Studio Basheva to share her ’10 commandments of networking’ with us.

1. You shall not judge a book by its cover: You will meet a wide range of people at MIPIM, and not all of them will find networking comfortable. Remember some people need a bit of time to come out of their shell, so be patient. This applies not only to MIPIM, but other events as well.

2. You shall keep eye contact: Eye contact is important, and there’s nothing worse than speaking to someone who’s constantly looking over your shoulder. Pay attention to the person you’re speaking to – you never know who they may introduce you to or what the conversation will lead to!

3. You shall be authentic: If you sell cups, don’t pretend that you sell crystal champagne glasses. You may be found out and you don’t want to lose face, so embrace what you do best. People like authenticity.

4. You shall give and receive: Assist people wherever you can – whether it’s helping someone find the location of their next meeting or recommending a good restaurant, it pays to help each other out. People often remember the small things.

5. You shall keep it simple: Despite the fact that you’ll be rubbing shoulders with your industry peers, don’t assume that everyone will know or understand what you do. Similarly, if you can’t explain what you do to your five year old niece, then practice and simplify your pitch.

6. You shall listen carefully: Not only will you learn something new, but you may find out that the person you’re speaking to is connected to someone you wish to meet, or that you know someone they want to meet!

7. You shall remember the person’s name: It’s professional, it’s polite and people will remember you for it.

8. You shall say something nice about the other person: Be generous and pay a compliment where it’s due. Whether it’s about their skills or delivery of a project, it helps to make the other person feel at ease and can help stimulate further conversation.

9. You shall be accessible: Speak to as many people as possible. Don’t assume that because someone is young or junior that they aren’t worth your time. Their companies selected them to attend Cannes for a reason. Give them your time because they are the rising stars of our industry.

10. You shall smile: Always!

About Kathy: Kathy established her architectural practice, Studio Basheva in London (www.studiobasheva.com) is also the head of Developing of NAWIC London & South East (www.nawic.co.uk). She is an avid networker and a MIPIM veteran and will be sharing her experience from her Twitter (@StudioBasheva) and Instragram (studio_basheva_architecture) throughout MIPIM and @nawicldn.

Holly Porter on…hot topics at MIPIM

Guest post: Holly Porter, Founding Director of Surface to Air

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MIPIM is a melting pot for the world’s property industry. Once delegates from the UK cross the channel and converge in Cannes, events from the past year get boiled down and conversations – whether with old contacts or new connections – tend to revolve around a few select themes. Here are my predictions for what will be the “hot topics” at this year’s MIPIM:

1) Brexit: the London stand is an established feature at MIPIM, but this will be first time when it will present itself while preparing to depart from the EU. It’s unquestionable that Brexit will feature heavily at MIPIM – both in general conversation and at the various formal talks and panel discussions. We should use it as an opportunity to show that, despite the outlook back home, London and the UK is still attractive to a global market.

2) The housing crisis: With the Housing White Paper only recently published, and the UK in the midst of a serious housing shortage, how we can make meaningful change in this area will certainly be a hot topic at this year’s MIPIM. With developers, financiers, city leaders, agents, local authorities, architects and planners all in one place at one time, MIPIM will provide the perfect platform to get to heart of this issue and hold genuine talks on how to solve it.

3) PRS: The new kid on the block or an old acquaintance that we’ve only recently reconnected with? Rewind to 1917 and the private rented sector accounted for around 90% of all UK homes. A change in mind-set is desperately needed here; the property industry is ahead of curve compared to the average homeowner so discussions about how we reverse misconceptions and instigate a step change in thinking back home should be high priority at MIPIM.

4) The weather: We Brits can’t resist the opportunity to moan about the weather – too hot, too cold, too windy, too rainy. Last year it was so varied we’re still remembering it one year on – who could forget “Wet Wednesday”!? At least if you exhaust all other topics and find a lull in conversation, you can always play up to the stereotype and fall back on this old reliable. Let’s just hope that this year the climate in Cannes gives us little to complain about!

About Holly: Holly is the Founding Director of architecture practice Surface to Air and has over 15 years’ industry experience. She is also the founder of industry networking event, Chicks with Bricks, which is holding a special MIPIM event while out in Cannes. If you’re available on Thursday evening, she’d love to see you there.

Graham Parker on…MIPIM

Guest post: Graham Parker, Editor in Chief of MIPIM News

gpMIPIM can be a confusing place at the best of times. With well over 20,000 people who always seem to have too many meetings in their diaries, too few hotel beds, too few restaurant tables and rapacious taxi drivers it can sometimes be maddeningly frustrating.

But for more than a quarter of a century Europe’s real estate industry has made it the indispensable meeting place. At its best it’s a hotbed of new ideas, of chance meetings, of renewing friendships. It’s as if the spring sunshine of the Cote d’Azur gives everyone an injection of energy.

So how to turn all that into business opportunities? First, you have to let people know you’re there. It’s too easy to meet the same crowd in the same place but property is becoming increasingly fragmented and business can come from unexpected directions. It pays to take a little time out to build your profile with a wider audience.

Regular social media posts and an organised approach to networking are undoubtedly important, but they don’t beat the media when it comes to reaching the whole industry. There will be nearly 500 journalists at MIPIM. Just as you will expect to go home with some new business leads and a stack of business cards to follow up, they expect to go home with copy. So get a couple of press meetings in the diary before you leave for Cannes. Contact details are on the MIPIM website and we don’t bite. Not often, anyway.

And where better than in MIPIM’s own daily paper, MIPIM News? We’re on level 5 of the Palais with a very nice view over the harbour. Come and say Hi.

Packing for Cannes, whatever the weather

MIPIM is the ultimate business and pleasure destination, which makes packing your suitcase slightly more difficult.

Preparation is paramount, and lucky for you we’re on hand to advise everyone from the lightest packer to those who push the boundaries of what’s acceptable on an EasyJet flight…

Remember the below essentials and you will survive Cannes whatever the weather:

  1. Business cards
  2. Your best tailored suit…
  3. …and a nice dress or comfy khaki slacks
  4. A warm coat
  5. Comfortable shoes – a must
  6. Sunglasses – we hope
  7. Painkillers
  8. Plasters
  9. Suncream
  10. Chargers – including a portable one
  11. Umbrella – which we hope not to need

And if you do find yourself taking more than you planned, whether that’s business cards or marketing materials, as seasoned MIPIM veterans, trust us when we say that it’s possible (and advisable) to courier these things to Cannes in advance. You don’t need to burden yourself with heavy luggage and excess baggage fees.

We hope this has helped you, but if you do find yourself at a loss then come and find our team, and collect one of our ‘in case of an emergency’ MIPIM tins!

Marketing materials at MIPIM – stand out from the crowd

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Are you stuck for ideas for your MIPIM marketing materials? Are they leaving a lasting impression? If not, don’t worry as we have put together some top tips to get you started and help you stand out from the crowd.

Go digital

If you want to reduce your baggage, then consider going digital. People at MIPIM are busy throughout the day and won’t want to carry around lots of brochures. In last year’s blog post, we recommended using electronic materials such as PowerPoints and PDFs. These are useful as you can store multiple documents, and more importantly tailored documents, on your tablet or smartphone and open them with Keynote or Adobe. It’s perfect for those chance encounters and impromptu meetings, and if time is really tight, you can just email it across to the person you’ve just met so they can read at their leisure. It also gives you a reason to follow up!

Content

What should you include in your marketing materials? The most important piece of advice we can give is to ‘KISS’: keep it simple, stupid!

A brochure that introduces your company, the services you offer and any ‘hero’ projects is one of the easiest ways of introducing yourself to a prospect. As always, your marketing materials need to have a clear purpose so really think about the impression you want to make and support it with concise content that is client benefit focused. If you’re planning to meet a diverse range of prospects working in different sectors, tailor your documents so they appear bespoke to each person you’re meeting with. You don’t want to burden someone with a 20 page document to read through when the only information they need is on page 14.

If you want to bring along hard copies with you, consider all the costs and logistics associated, such as printing, shipping, and any deadlines you need to meet to make sure your marketing materials arrive with you in Cannes. It pays to avoid the last minute rush, so don’t risk it.

Giveaways

Everyone loves a free giveaway. Branded pens, USBs and lanyards are tried and tested, but perhaps for a destination like Cannes, it’s worth trying something new. Consider handbag sized umbrellas in case it rains – even if it doesn’t, most people will take them home with them; or even branded tote bags. We’ve heard from some of last year’s MIPIM delegates that tote bags were one of the most popular and useful of all the giveaways. Just make sure they’re durable and look good enough to carry around.

Let us know if you’ve seen any memorable giveaways at MIPIM, or if you have any advice or tips for delegates currently preparing their marketing materials over on Twitter!

Expectations at MIPIM: setting the record straight

In our industry, everyone has a MIPIM story. Whether you’re a first timer or old timer, we all attend with certain preconceptions and expectations. In this blog, we’re going to set the record straight and debunk a few myths so you can do MIPIM in a way that’s most valuable for you and your business.

It will break you…

We’re going to put it out there: MIPIM will not break you. While some may say it’s just a big jolly in the Med, we say it’s one of the biggest events in the property calendar and an amazing opportunity to meet new prospects, rekindle old ones, and spend quality time with existing clients. The beauty of MIPIM is that, for the most part, you’re in control. You don’t have to stay up until 3am and you can drink in moderation or not at all! It doesn’t have to be hard work if you plan ahead and invest your time where it’s needed in a way that will benefit your business once you’re home, while still having some fun.

Managing your time

Managing your diary at MIPIM can prove challenging. Given the cost and the short period of time you’re there, you want to get as much out of it as possible. Book as many quality meetings with prospects as you can, but leave some time spare. With so many parties, receptions and events happening there is ample opportunity for chance encounters. To ease you in, we recommend attending Derry Long’s pre-MIPIM networking event, Yes Oui Cannes Reception, which will be held at The Drift near Heron Tower on Wednesday 1 March. It’s a friendly environment to connect with other MIPIM delegates before heading to Cannes. For the full line up of events while you’re there, check out The Tough Guide to MIPIM.

Find your comfort zone – and step out of it!

MIPIM only happens once a year so make the most of it and step outside your comfort zone. We recommend exploring the stands – this is where you’re likely to pick up new contacts and find out what’s happening in the industry. Keep an eye out for new and upcoming areas with growth and investment opportunities. We often forget how educational MIPIM can be in terms of learning, knowledge sharing and hearing first-hand from political leaders and key decision makers, so learn something new that will benefit your business and take it home with you.

It doesn’t lead to business

We know that it does. The trick is to record who you’ve spoken to, what you’ve promised to do or send them, and follow-up when you get home. MIPIM is about initiating contacts and useful relationships – your job when you return is to nurture and sustain them.