Expectations at MIPIM: setting the record straight

In our industry, everyone has a MIPIM story. Whether you’re a first timer or old timer, we all attend with certain preconceptions and expectations. In this blog, we’re going to set the record straight and debunk a few myths so you can do MIPIM in a way that’s most valuable for you and your business.

It will break you…

We’re going to put it out there: MIPIM will not break you. While some may say it’s just a big jolly in the Med, we say it’s one of the biggest events in the property calendar and an amazing opportunity to meet new prospects, rekindle old ones, and spend quality time with existing clients. The beauty of MIPIM is that, for the most part, you’re in control. You don’t have to stay up until 3am and you can drink in moderation or not at all! It doesn’t have to be hard work if you plan ahead and invest your time where it’s needed in a way that will benefit your business once you’re home, while still having some fun.

Managing your time

Managing your diary at MIPIM can prove challenging. Given the cost and the short period of time you’re there, you want to get as much out of it as possible. Book as many quality meetings with prospects as you can, but leave some time spare. With so many parties, receptions and events happening there is ample opportunity for chance encounters. To ease you in, we recommend attending Derry Long’s pre-MIPIM networking event, Yes Oui Cannes Reception, which will be held at The Drift near Heron Tower on Wednesday 1 March. It’s a friendly environment to connect with other MIPIM delegates before heading to Cannes. For the full line up of events while you’re there, check out The Tough Guide to MIPIM.

Find your comfort zone – and step out of it!

MIPIM only happens once a year so make the most of it and step outside your comfort zone. We recommend exploring the stands – this is where you’re likely to pick up new contacts and find out what’s happening in the industry. Keep an eye out for new and upcoming areas with growth and investment opportunities. We often forget how educational MIPIM can be in terms of learning, knowledge sharing and hearing first-hand from political leaders and key decision makers, so learn something new that will benefit your business and take it home with you.

It doesn’t lead to business

We know that it does. The trick is to record who you’ve spoken to, what you’ve promised to do or send them, and follow-up when you get home. MIPIM is about initiating contacts and useful relationships – your job when you return is to nurture and sustain them.

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